Have you noticed lately (as of Aug 2016) that a number of websites give you a link to an article, but you get 1 or 2 lines about it & then you have to click again to read the article? This is happening quite a bit with a lot of sites, and the only logical explanation for it is that these sites are trying to double their traffic quickly & cheaply by getting 1 person to click 2 times into the site.
So why do this? If they can show that their site gets a ton of traffic, they can either get advertisers to spend money with them initially, or get existing advertisers to spend more money, or retain them by showing them heavy traffic to the site & to get advertising & they’ll eventually get results; i.e., that their site is as good as any other site, and if you’re not getting more sales from your ads, then it’s your problem & no other site can help you.
In my opinion, it’s an incredibly blatant fraud. I don’t see any logical reason why there should be 2 separate pages. I understand that some sites will state that it cuts down on their bandwidth usage by giving people a synopsis to see if they’re interested, but in most cases, the blurb is so short that it doesn’t help at all. Knowing people & corporations like I do, they aren’t really interested in helping people out — they’re doing it for money.
Most people (and corporations, which are run by people) won’t do anything unless they get money, sex, or fame/recognition for their “tireless spirit” and “diligence” to the cause, and at the very least, people do things only if it makes THEM happy & makes them believe they’re making a difference whether they are or not. That’s the reason behind these ridiculous “Run For INSERT CAUSE HERE” events you see where people get together & focus the spotlight on themselves instead of the very thing they’re promoting awareness of — what they’re really promoting awareness of is themselves and they’re “tireless efforts” to help out or stamp out whatever. Very few people would do anything that’s productive & helps others unless one of these four factors are in play.
So if these sites tell you that they’re doing this double-click to help you, don’t believe it. I believe they’re simply defrauding their advertisers & the public by fraudulently increasing their traffic.